Endeavor purchases WWE


It was announced today that Endeavor Group Holdings has purchased World Wrestling Entertainment and will be merging the company with UFC, the mixed martial arts promotion that sits under them already, to create a new publicly traded company.

The deal which saw WWE valued at $9.3 billion will see Endeavor own 51%, of the new trading company, whilst WWE shareholders control the other 49%.

With UFC estimated value sitting at $12.1 billion the new company would be valued at over $21 billion.

Vince McMahon, it has been confirmed, will retain his current WWE title of 'Executive Chairman' as well which sees Vince back on top once again.

This is a real game changer for the world of Pro Wrestling as this will see the industries largest player in a position, for the first time ever, where it is not owned by the McMahon family.

It will also be interesting to see how the Pro Wrestling landscape looks once the new company deal is fully completed towards the second half of 2023.

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